Sports media platform · Sold
CFL News Hub
A top-ranked Canadian Football League media platform we launched in 2021, grew solo with AI, and sold.
Visit CFL News Hub
2021
Launched
Sold
Built, grown, and sold
9
Teams covered in full
iOS + Android
Native apps shipped
What CFL News Hub Is
CFL News Hub is the longest-running proof that the approach works, and the one we sold. It launched in 2021 as a news site and grew into a full sports platform: live scores and standings for all nine Canadian Football League teams, player and team pages, a transactions feed, a fan forum with live chat, fantasy integration, native iOS and Android apps, and a paid Pro subscription. We have since sold it to a new owner.
The part we're proudest of isn't the traffic. It's that the site offered real-time CFL game data and stats on mobile that the league itself didn't provide. Fans used it during games because there was nowhere better to look — and that gap was closed by one person with AI, not by a newsroom.
The problem
A professional sports league had an audience that wanted live data on their phones, and no product that delivered it. Filling that gap would normally take an editorial staff, a data team, and mobile developers.
What We Built
Live scores and standings
Week-by-week game cards with live scoring, venue, and broadcast info, plus East and West division standings that update after every game — the mobile experience the league doesn't offer.
Full team and player database
Every team gets its own page with depth charts, injuries, and colour-themed branding; every player gets stats and news, all driven off a shared data layer rather than hand-maintained pages.
AI-written previews and recaps
Game previews, recaps, and player spotlights are drafted by Claude against live game data, then published on a schedule no solo writer could match — which is exactly how the site out-published staffed competitors.
Fan community
Threaded forums with voting and real-time chat over WebSockets. Community is what turns a news site people visit during the season into one they return to year-round.
Native mobile apps
iOS and Android apps with OneSignal push notifications, so breaking news and final scores reach readers without waiting for them to come back to the site.
Pro subscription tier
Stripe-powered checkout, customer portal, and webhooks behind an ad-free Pro tier — the platform earns revenue directly, not only through advertising.
Inside the Platform
Built With
- Next.js
- FastAPI
- Azure SQL
- Azure Blob Storage
- Anthropic Claude
- Stripe
- OneSignal
- WebSockets
Why this matters for you
Publishing at institutional scale, ranking against staffed newsrooms, and shipping mobile apps and payments — from one operator. The systems that make that possible are the same ones we point at a client's business.
Questions About CFL News Hub
Who built CFL News Hub, and who runs it now?
Pulse AI Solutions built and grew it as our own platform, funded with our own money, and then sold it. It has a new owner now, so this page describes what we built rather than what the site looks like today.
How does one person publish enough to rank against staffed sports media?
By making AI do the volume work. Game previews, recaps, and player spotlights are generated from live data and reviewed before publishing, so the site keeps a publishing cadence a solo writer could never sustain. That leverage is the entire pitch of our AI consulting practice.
What does this prove for my business?
That the systems work on a real product with real competition, not in a demo. The same SEO platform, content pipelines, and automation that ran CFL News Hub are what we deploy for clients.
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